Monday, April 26, 2010

My First Post

(BBA, Octagon)

Hi All! I am Michael Wieder a rising senior in the BBA Program. This summer I will be interning at Octagon, a global sports agency and marketing firm. They represent athletes such as Michael Phelps, Chris Paul, Emmitt Smith, and Lamarr Woodley (Go Blue) to name a few. I will be working in the Athlete and Property Marketing Division. I expect my projects will revolve around harnessing the marketability that Octagon's athlete clients have and find strategic ways to pair them with large corporations or events through sponsorships or endorsements. Currently I do not have many expectations for my job. I find that it is better to go in to new experiences with low expectations so anything that is good seems great and things that aren't so great do not seem so terrible. My internship is in McClean, Virginia and I will be living in Washington D.C. I am very excited about experiencing and exploring all aspects of a new city. Being from New York I understand what a big city is like, but Washington D.C. is going to a lot of fun and a great experience. I am not the type of person to be very nervous about new situations, however I guess I always a little concerned about the adjustment to a new corporate culture when starting a new job or internship. I look forward to updating everybody on my experience.

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