MBA, News Corp. Hey all, this is a sad day for me, Roy Hills, and is most likely an even sadder day for you when you learn the news I am about to break. This blog post will be my last for this summer, although I do still have three weeks left in this internship. I will give you a moment to let it soak in and please don’t get all teary eyed. Okay now that we got that out of the way, I wanted to recap how my internship has evolved from my expectations and goals into what it ultimately has become.
Initially, coming into my internship at News Corp, I was told that I would be doing digital sales strategy and most likely working for Fox News. Now digital sales strategy can mean a whole variety of different things. For me, it has meant everything from being tasked to help the sales team to strategize on how to sell advertising space to increasing the efficiency among the sales teams and how they interact with different players and databases within the organization. I have looked at demographic data to determine advantages that Fox News offers over its competitors and highlight potential advertisers to the sales teams. Additionally, I have also looked at different ways to help maximize monetization from advertising of new emerging digital platforms such as mobile. The variety of projects and the constant change of landscape in the digital field is what I have enjoyed the most about working for News Corp.
News Corporation’s philosophy has always been about making money, which is good thing since that is the reason why most companies are in business. This philosophy really carries through to all divisions within the company. With this in mind, I will be looking back at the many trends I have researched within the emerging digital media advertising space and report on my findings. This report will be my “vision” of what the website can do to further increase its future revenue. Oh yeah, I also got “promoted” or more accurately I am just going to be doing the job of three people. I am taking over next week for an employee taking off to Mexico and a retiring intern, in addition to doing my own job. Should be fun! :-) (Yep, that is a smiley face)
Showing posts with label Fox News. Show all posts
Showing posts with label Fox News. Show all posts
Tuesday, July 27, 2010
Tuesday, July 13, 2010
Mid Summer Check In
MBA, News Corp. Now that I, Roy, am about halfway through the summer and a month and half into my internship, I feel that this would be a good time to let you in on my personal, deep thoughts about New York City and News Corp. My inner thoughts could befuddle even the most learned, so be careful reading on. To start, I love living in New York City, but I know that is a shocker. I have always wanted to live in this city and I am finally getting to accomplish that. There is just never a dull moment, which is not very good for my sleep habits. There is a reason they call it the city that never sleeps because honestly people are always out and about, which I love. Now that’s all I have to say about that.
As for my internship at News Corp and Fox News Digital more specifically, I am enjoying the heck out of it. I have been able to learn many things that both I knew that I wanted to and stuff that I had no clue existed. I have been able to research and recommend advertising capabilities for the IPad to thinking of creative uses for QR Codes. Additionally, I have been able to see from the start to finish the process of how digital advertising gets sold, published and delivered. Although I personally do not necessarily want to be in sales directly, having this understanding is crucial to any role I might want in digital advertising strategy or business development.
Going forward I have been tasked with creating a business plan type thing (not exactly sure if it will be a full business plan) which will show the implications of the changing internet landscape as it applies to the Fox News website. This research and plan will allow Fox News to strategize on how to better monetize their current digital advertising against these trends. As you may have heard, News Corporation has made headlines recently with respect to the Wall Street Journal online. They are going to start micro billing for its content. Many in the online news industry are watching closely to see whether this business model or the current one of paying through digital advertisements is best. I initially believe it will be somewhat of a hybrid of the two, but I guess I will have to see what I discover in my research.
As for my internship at News Corp and Fox News Digital more specifically, I am enjoying the heck out of it. I have been able to learn many things that both I knew that I wanted to and stuff that I had no clue existed. I have been able to research and recommend advertising capabilities for the IPad to thinking of creative uses for QR Codes. Additionally, I have been able to see from the start to finish the process of how digital advertising gets sold, published and delivered. Although I personally do not necessarily want to be in sales directly, having this understanding is crucial to any role I might want in digital advertising strategy or business development.
Going forward I have been tasked with creating a business plan type thing (not exactly sure if it will be a full business plan) which will show the implications of the changing internet landscape as it applies to the Fox News website. This research and plan will allow Fox News to strategize on how to better monetize their current digital advertising against these trends. As you may have heard, News Corporation has made headlines recently with respect to the Wall Street Journal online. They are going to start micro billing for its content. Many in the online news industry are watching closely to see whether this business model or the current one of paying through digital advertisements is best. I initially believe it will be somewhat of a hybrid of the two, but I guess I will have to see what I discover in my research.
Tuesday, June 29, 2010
I Do What I Do
MBA, News Corp. Based on all the amazing feedback (some real, but mostly imagined) I have received from my fans (which I am not so sure exist), bloggers and celebrities alike, I feel there is some ambiguity of what the day in life of Roy the intern is like. Let me tell you… I am living the Digital Ad Sales dream. Every week I am assigned to a full time employee to help with sales support, usually filling in for an employee that is out on vacation, given the fact that this is the vacation taking time of year. When filling in I typically create Powerpoint sales presentations, recommend new sales opportunities, research digital sales campaigns and work to help optimize advertising campaigns to ensure the client is receiving the largest bang for its buck. Additionally, I am there to help in whatever capacity the account executive needs me to. These duties of course are in addition to my role of researching emerging digital mediums.
The past two weeks have seen me research a couple interesting new digital opportunities that will become big in the not so distant future. These two advertising opportunities are Google TV and Facebook’s targeted ad serving. Both of the two have the potential to really change the current digital advertising landscape and be cash cows for these respective companies. Facebook’s ad serving to third party websites really is interesting given the amount of information they have on individuals, which is truly a marketers dream.
Finally, since the World Cup has started and I am supposed to watch TV at work, I have spent way too much time following the games. However, I am definitely not alone in this endeavor. The whole office pretty much shuts down during these games. Based on my calculations of the small sample size of what is Floor 22 of the News Corp building, I would have to say that worker productivity is down at least 80% during the World Cup.
The past two weeks have seen me research a couple interesting new digital opportunities that will become big in the not so distant future. These two advertising opportunities are Google TV and Facebook’s targeted ad serving. Both of the two have the potential to really change the current digital advertising landscape and be cash cows for these respective companies. Facebook’s ad serving to third party websites really is interesting given the amount of information they have on individuals, which is truly a marketers dream.
Finally, since the World Cup has started and I am supposed to watch TV at work, I have spent way too much time following the games. However, I am definitely not alone in this endeavor. The whole office pretty much shuts down during these games. Based on my calculations of the small sample size of what is Floor 22 of the News Corp building, I would have to say that worker productivity is down at least 80% during the World Cup.
Tuesday, June 15, 2010
Getting Into The Swing of Things
MBA, News Corp. So I, Roy Elmer Hills IV, am settling into my role here at Fox News Digital and have started to figure out what this summer is going to be like… which is a spectacular development. While most all of the other Fox interns are out and about being investigative journalists, I spend my time sitting at my desk surfing the web and keeping up with the Kardashians and the latest trends in emerging media platforms. I think I am getting paler by the minute, but if you have been in New York in the summer you know that it is no picnic getting a tan either. Basically, I read a lot of white papers, tech blogs and scrutinize every word spoken by Steve Jobs, which given that last week was Apple’s DevCon meant that there was actually a lot to do. I am essentially more or less a consultant, for lack of a better term, to the digital ad sales team on how better to optimize and grow advertising revenue on their emerging media platforms, such as mobile, iPads, Facebook aps, Twitter [well you get the gist].
This rare autonomy as an intern gives me lots of time to ponder important questions, such as the meaning of life and will Lindsay Lohan go to jail. I am also a big high-five giver in the office and am great at distracting others with my thoughts on the latest Taco Bell commercial featuring Charles Barkley. However, in between my moments of distraction glory, I deviate from my ways and make myself useful in helping others in a sales support role, which believe it or not takes up a fair amount of my time.
Well if you are inclined, PLEASE post COMMENTS people so I know that I am not writing this to just pass the time until football season. Additionally, if you are reading this blog from your iPhone, Blackberry or any of the other smartphones, be sure to check out foxnews.mobi.
This rare autonomy as an intern gives me lots of time to ponder important questions, such as the meaning of life and will Lindsay Lohan go to jail. I am also a big high-five giver in the office and am great at distracting others with my thoughts on the latest Taco Bell commercial featuring Charles Barkley. However, in between my moments of distraction glory, I deviate from my ways and make myself useful in helping others in a sales support role, which believe it or not takes up a fair amount of my time.
Well if you are inclined, PLEASE post COMMENTS people so I know that I am not writing this to just pass the time until football season. Additionally, if you are reading this blog from your iPhone, Blackberry or any of the other smartphones, be sure to check out foxnews.mobi.
Tuesday, June 1, 2010
Soy Jism
MBA, News Corp. So… its Roy again. I know the five people that actually read this missed me and are kept up at night anxiously awaiting how my first week at News Corp treated me. Well you are in luck, I am about to tell you all about my little adventure in the world of Fox News, which one liberal politician called “a fire breathing monster with frightening powers”!
My first day at News Corp was an experience for the ages. I arrived, got my badge, met with HR and was whisked away by my manager, Jeff Cohen (on the off chance you know him), who promptly confirmed that I was going to be working on http://www.foxnews.com/ and http://www.foxbusiness.com/, which I already knew, as they are two of News Corps most prominent digital properties. We then went to find my desk. On the way, I was shocked he kept passing all the corner and window offices. I was sure that one of these spacious quarters was where I was going to change the sales world. However, I was escorted to a cubicle and was greeted with four mystery flavored Starburst (no doubt left by the last intern who sat at my desk), a computer and TV. This cubicle, although not an office with a window to outside world, has a window view into an office with a window to the outside world. Score!
The next thing I was told to do was surf the web and watch TV. My boss actually mandated that I watch TV and surf the web at work. Of course, I also had a couple of meetings, some training and lots of office debauchery. In the end it was a slow week leading into the long Memorial Day weekend, but I accomplished my goals of getting to know the people I am going to work with and getting familiar with the lay of the land. Following my boss’ direction, I researched Fox News clips like this one http://www.youtube.com/watch?v=8zB4ItYcX4I about soy jism.
My first day at News Corp was an experience for the ages. I arrived, got my badge, met with HR and was whisked away by my manager, Jeff Cohen (on the off chance you know him), who promptly confirmed that I was going to be working on http://www.foxnews.com/ and http://www.foxbusiness.com/, which I already knew, as they are two of News Corps most prominent digital properties. We then went to find my desk. On the way, I was shocked he kept passing all the corner and window offices. I was sure that one of these spacious quarters was where I was going to change the sales world. However, I was escorted to a cubicle and was greeted with four mystery flavored Starburst (no doubt left by the last intern who sat at my desk), a computer and TV. This cubicle, although not an office with a window to outside world, has a window view into an office with a window to the outside world. Score!
The next thing I was told to do was surf the web and watch TV. My boss actually mandated that I watch TV and surf the web at work. Of course, I also had a couple of meetings, some training and lots of office debauchery. In the end it was a slow week leading into the long Memorial Day weekend, but I accomplished my goals of getting to know the people I am going to work with and getting familiar with the lay of the land. Following my boss’ direction, I researched Fox News clips like this one http://www.youtube.com/watch?v=8zB4ItYcX4I about soy jism.
Saturday, May 1, 2010
Another Rosser at Fox!
MBA, News Corp. Hi my name is Roy Hills, I am an American, and I am now at the midpoint of my MBA career. If I am being modest, I see myself as a rock star at the Ross School of Business. This summer I am working at News Corp in business development for their digital ad sales group. Basically, from what I understand, I am going to keep it real in midtown Manhattan and do a little sales strategy.
My background is such that I hail from the SF Bay Area and worked for a start-up company in Silicon Valley which designs tennis equipment. I made it out to Michigan on a whim and a prayer which landed me in the Big Apple for the summer. Additionally, I have worked for such sports industry giants as the Sacramento River Cats and Washington Wizards. When I am not working, I can be found taking long walks on the beach and following the San Francisco Giants – they are my squizzle.
Coming from the start-up world, my goals for the summer are to embrace corporate America and experience all New York has to offer. Most of my work will be with the Fox News Channel and I look forward to bringing you some insight into world of Fox News as I see it. Keep tuned for many exciting moments as I take you all on a little adventure!
My background is such that I hail from the SF Bay Area and worked for a start-up company in Silicon Valley which designs tennis equipment. I made it out to Michigan on a whim and a prayer which landed me in the Big Apple for the summer. Additionally, I have worked for such sports industry giants as the Sacramento River Cats and Washington Wizards. When I am not working, I can be found taking long walks on the beach and following the San Francisco Giants – they are my squizzle.
Coming from the start-up world, my goals for the summer are to embrace corporate America and experience all New York has to offer. Most of my work will be with the Fox News Channel and I look forward to bringing you some insight into world of Fox News as I see it. Keep tuned for many exciting moments as I take you all on a little adventure!
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