MBA, News Corp. Based on all the amazing feedback (some real, but mostly imagined) I have received from my fans (which I am not so sure exist), bloggers and celebrities alike, I feel there is some ambiguity of what the day in life of Roy the intern is like. Let me tell you… I am living the Digital Ad Sales dream. Every week I am assigned to a full time employee to help with sales support, usually filling in for an employee that is out on vacation, given the fact that this is the vacation taking time of year. When filling in I typically create Powerpoint sales presentations, recommend new sales opportunities, research digital sales campaigns and work to help optimize advertising campaigns to ensure the client is receiving the largest bang for its buck. Additionally, I am there to help in whatever capacity the account executive needs me to. These duties of course are in addition to my role of researching emerging digital mediums.
The past two weeks have seen me research a couple interesting new digital opportunities that will become big in the not so distant future. These two advertising opportunities are Google TV and Facebook’s targeted ad serving. Both of the two have the potential to really change the current digital advertising landscape and be cash cows for these respective companies. Facebook’s ad serving to third party websites really is interesting given the amount of information they have on individuals, which is truly a marketers dream.
Finally, since the World Cup has started and I am supposed to watch TV at work, I have spent way too much time following the games. However, I am definitely not alone in this endeavor. The whole office pretty much shuts down during these games. Based on my calculations of the small sample size of what is Floor 22 of the News Corp building, I would have to say that worker productivity is down at least 80% during the World Cup.
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