MBA, News Corp. Now that I, Roy, am about halfway through the summer and a month and half into my internship, I feel that this would be a good time to let you in on my personal, deep thoughts about New York City and News Corp. My inner thoughts could befuddle even the most learned, so be careful reading on. To start, I love living in New York City, but I know that is a shocker. I have always wanted to live in this city and I am finally getting to accomplish that. There is just never a dull moment, which is not very good for my sleep habits. There is a reason they call it the city that never sleeps because honestly people are always out and about, which I love. Now that’s all I have to say about that.
As for my internship at News Corp and Fox News Digital more specifically, I am enjoying the heck out of it. I have been able to learn many things that both I knew that I wanted to and stuff that I had no clue existed. I have been able to research and recommend advertising capabilities for the IPad to thinking of creative uses for QR Codes. Additionally, I have been able to see from the start to finish the process of how digital advertising gets sold, published and delivered. Although I personally do not necessarily want to be in sales directly, having this understanding is crucial to any role I might want in digital advertising strategy or business development.
Going forward I have been tasked with creating a business plan type thing (not exactly sure if it will be a full business plan) which will show the implications of the changing internet landscape as it applies to the Fox News website. This research and plan will allow Fox News to strategize on how to better monetize their current digital advertising against these trends. As you may have heard, News Corporation has made headlines recently with respect to the Wall Street Journal online. They are going to start micro billing for its content. Many in the online news industry are watching closely to see whether this business model or the current one of paying through digital advertisements is best. I initially believe it will be somewhat of a hybrid of the two, but I guess I will have to see what I discover in my research.
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