MBA, News Corp. Hey all, this is a sad day for me, Roy Hills, and is most likely an even sadder day for you when you learn the news I am about to break. This blog post will be my last for this summer, although I do still have three weeks left in this internship. I will give you a moment to let it soak in and please don’t get all teary eyed. Okay now that we got that out of the way, I wanted to recap how my internship has evolved from my expectations and goals into what it ultimately has become.
Initially, coming into my internship at News Corp, I was told that I would be doing digital sales strategy and most likely working for Fox News. Now digital sales strategy can mean a whole variety of different things. For me, it has meant everything from being tasked to help the sales team to strategize on how to sell advertising space to increasing the efficiency among the sales teams and how they interact with different players and databases within the organization. I have looked at demographic data to determine advantages that Fox News offers over its competitors and highlight potential advertisers to the sales teams. Additionally, I have also looked at different ways to help maximize monetization from advertising of new emerging digital platforms such as mobile. The variety of projects and the constant change of landscape in the digital field is what I have enjoyed the most about working for News Corp.
News Corporation’s philosophy has always been about making money, which is good thing since that is the reason why most companies are in business. This philosophy really carries through to all divisions within the company. With this in mind, I will be looking back at the many trends I have researched within the emerging digital media advertising space and report on my findings. This report will be my “vision” of what the website can do to further increase its future revenue. Oh yeah, I also got “promoted” or more accurately I am just going to be doing the job of three people. I am taking over next week for an employee taking off to Mexico and a retiring intern, in addition to doing my own job. Should be fun! :-) (Yep, that is a smiley face)
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