Traditional industry… more dynamic than it looks

Hello everyone!

How's the summer going? Hope everyone is enjoying these days and making good use of them. In my case I'm more than half way through my summer internship at Cummins. It is time to start wrapping up my projects and put everything in order in order to prevent rushing in the last weeks here.

By now I feel like I've learn a lot about the diesel engine industry… well actually about more things because Cummins not only does diesel engines but also power generators, exhaust solutions, components and other things. But most of them gravitate around diesel engines. It is really interesting to see how all this businesses, although with the same core components, differ one from the rest. For example, the product characteristics requested for one type of power generator used at a hospital could be radically different from one (of the same size) to be used in a power generation plan.

One thing that surprises me the most is the fact that diesel engine-centric products have a lot of way to go in terms of growth. Probably you, as me in the beginning, could think that the oil-feed engines would have their days counted, but actually, that's apparently not true. In the short term there are no hybrids and other "greener products" that actually could cover, at reasonable cost, the space that diesel engines cover in trucks and industrial applications. Additionally, the new environmental regulations and continuous improvement of companies like Cummins are making the old Diesel Engine a way efficient and clean power source, even comparable to some of the most recent alternatives. And don't get me wrong, Cummins is working hard to provide alternative power sources and greener alternatives; actually they are one of the world leaders in emissions control equipment.

Additionally, there are still a lot of opportunities to grow geographically especially in emerging markets like the BRIC (Brazil, Russia, India, China) were an ever increasing economy demands more power and equipment. So we should not disregard the potential of companies working into the "traditional" industries. That would be one of my key learning from my internship. I feel that sometimes, as MBAs, we feel that the only way to work in a dynamic environment with high growth potential (personal and professional) would be in the high tech, green or CPG industries. Now, after my internship at Cummins, I think that some "traditional and established" industries could also offer exciting experiences and we need to be open to understand and consider them as a place to develop as professionals.