then you break through the window, even if that means taking part of the wall down. This is the rule by which most startups compete. Can't believe it has just been a week into my internship, I learnt more about advanced batteries during this week than would have in a term course. These days when I see an iPhone the first thought is no longer the cool user interface or the marketing genius of Steve Jobs, but why on earth does it have such a lousy battery. Sorry, iPhone fans...
And still the task I have been given doesn't seem any less challenging. The task is essentially to get a product (that i know little about) into a market (that I know something about...I think). And whatever "brilliant" ideas I come up with, better work in 3-4 months, as that is the time frame for implementation. Can't just wax eloquent on some vague ideas and leave the gory details of implementation to some poor soul. However, I’m looking forward to the prospect of seeing how my proposals work in real time. And a small company might be the best platform to measure the impact as the number of variables affecting the outcomes is much less.
It is a totally different environment than a big company there are no well defined silos which generally one doesn't get out of. In the first week itself I have already dabbled in engineering, company strategy, competitive intelligence and operations apart from my assigned project. In fact, I spent almost the same amount of time on all these as my assigned project.
And finally, the absolute stress on intellectual property secrecy gives a new meaning to the word paranoid. However, If you are a small company looking to break through windows into the territory of industry leaders, you better do that with as little noise as possible.
(312 words)
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