Opportunity to Change Industry
Hey, I am Patrick Ayeni, an MBA1 student at Michigan Ross
School of Business. I will be spending my summer internship on marketing
project at Dell within Consumer and Small Medium Business Division in Austin,
Texas. This position is charged with the following responsibilities, among
others: Ownership of
marketing and advertising execution; Creation of brand tenets, campaigns and
promotions for Dell’s various product lines across all sales channels; Measurement
of the progress of the division’s results against the plan, with analysis of
possible course corrections to improve business trajectory; Constantly
evaluating technology, business and customer landscape.
This is an awesome opportunity to change industry while at
the same time affording a great opportunity to add and imbibe some corporate
values. I will be coming to the industry with a 9-year practical experience in
marketing, product and business management experience in financial service
institution. During this period I was able to leverage technology to improve
consumers’ experience. I believe that my strong knowledge in consumers’ needs
and behaviors will stand me in good stead to be successful at Dell during the internship
period.
This challenging but exciting engagement will not only help
me to transfer skills within industries but also across countries. However, I am
envisaging a certain degree of cultural differences, coming from banking to
hi-tech and also Nigeria to United States makes me a little bit nervous. Fortunately,
my MAP (Multidisciplinary Action Projects) project with GE on Strategic
Market Growth for Flare Gas Ultrasonic Flow meter offered me a great
opportunity to learn about corporate culture in US and also prepare me ahead of
marketing intern role. So I believe I should be able to hit the ground running
as soon as I resume at Dell.
No comments:
Post a Comment