Time flies! As my third week ended, I already finished 25% of my internship.
I have been working on my first assignment, the market opportunity in sugarcane harvester project for the past three weeks. During the first week, I read through all the existing materials the company had so far, including the reports about sugarcane industry done by outside consulting firm and the field visits conducted internally. With the valuable data, I got an overview about the crop type and the reason why farmers are turning to other crops. I also got an impression that the company is planing to introduce one existing model to China while it requires most of the farmers to change their current growing habbit to make it a more effective solution. However when I first reviewed this project with my manager, he said what we marketing people do is not asking customers to change to fit our machines. Instead, we should ask "who are our customers?" "what customers really need?" then analyze is it feasible for the company to design products/solutions to fulfill the unsatisfied demands later. Though that is exactly the same concept I learned from our marketing core course, I still very extremely excited to see how customer-oriented a manufacture company is. With that reminder in mind, I feel like I am acting more like an internal consultant or detactive responsible for figuring out the obvious but facts haven't been mentioned! So far I really enjoy trying anyway just to get to know our customers more and is confident about what might lead to the conclusion. Hopefully I will be traveling to collect more data to eliminate the information gaps soon.
Other than working hard, I also played hard during the weekends. Ivisited Beijing University and the great wall this weekend. The great wall is so grand and impressive that people can hardly see the end of it. Merly standing in front of them can make you touched for a long time. I really feel beloved and lucky by living in this ancient city and be surrounded by numerous historical spots.
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