"If you build a great experience, customers tell each other about that. Word of mouth is very powerful."

Okay, so this latest blog entry sees me posting from the wonderful city of Seattle where my stomach has been treated to the gastronomical wonders of 99-cent oysters (self-shucked), geoduck sashimi, fresh salmon and awesome Chinese food. As you can tell from my incessant focus on food after having spent too many months in Ann Arbor, I am truly a Singaporean at heart. Ironically, I don’t recall drinking more than two cups of Starbucks since I got here so that’s one prediction I got wrong.

What I did get right was the dynamic, fast-paced and innovative can-do culture that permeates the workplace here at Amazon’s main offices in the South Lake Union district of Seattle. While most people see the firm as an e-commerce giant who offers everything from cell phones and Kindle devices to streaming video and fresh groceries, it really feels like a big startup where everybody works hard to deliver the best possible experience to the customer. The excitement and energy in this place is simply astounding, something you would not expect from an industry giant with a market cap of $100B.

And when it comes to Amazon, the customer is truly king. Other firms may pay lip service to the notion of customer care, but here at AMZN, it’s not just a customer focus – it’s a customer obsession. You see it everywhere, from top-level managerial decisions down to the way the call centers handle inquiries. It truly makes a difference in the way the company works and it is this that differentiates Amazon from all the other companies out there.

For all my misconceptions of Amazon being an exceptionally frugal company – door-desks come to mind –  I found myself surprised to be given a keychain, water bottle and Kindle Touch on my first few days at work. In fact, everyone got brand new Lenovo Thinkpads, which might have more to do with the firm’s rapidly expanding headcount than actual employee pampering, but it feels good to have a new laptop to work on. So for those of you out there who were concerned about that whole frugality thing, fear not.

Random AMZN fact: One of the buildings here is named Rufus after a dog belonging to Amazon’s former editor-in-chief. Thanks to his pioneering efforts, everyone’s four-legged best friends are welcome in the majority of Amazon’s buildings.

To sum it up, my first few weeks here at AMZN have been a blast with a high-energy workplace, enthusiastic colleagues, brand new buildings, great (albeit expensive) cafeteria food and high-impact projects. I look forward to updating everyone on the wonders of elevators with whiteboard walls in my next post.

In the meantime, if you love your music, check out the Amazon Cloud Player (now available for the iPhone and iPod Touch) which allows you to access all of your music, wherever you are, on all the devices you use. Buy once and enjoy your music everywhere without worrying about storage on your devices. You get 5GB of free storage for starters and can upgrade it starting at a mere $1.75 per month. Visit www.amazon.com for more details.

Some of my new colleagues on the third floor.