Three more days to go, and then I’m done with my internship at Harley-Davidson! I cannot believe that 10 weeks passed by so fast, and I’ll be headed back to Ann-Arbor in less than a week. It has been an incredible experience and I’ve learned so much. To all of you interested in general management, I’d highly recommend applying to Harley-Davidson’s Leadership Development Program (LDP) during your internship recruitment. It is probably one of the best rotational programs I have come across, and to add to that, the company is a great place to work in.
Well, I’m sure that a small part of why I am gushing so much about my internship experience is due to my visit to Sturgis, the largest annual motorcycle rally in the US. I am immensely grateful to my project sponsor for giving me the opportunity to go to the rally. It was probably the most memorable experience of my internship – the sight of all the die-hard motorcycling fans, and especially Harley-Davidson fans was quite something!
Harley-Davidson had a custom bike ride-in show at Sturgis, where bikers who had customized their bikes could ride in on their bikes and display them at our booth. Employees of Harley-Davidson then award the best bikes in various categories such as model families etc. It was fascinating to watch how much everyone there had personalized their bikes – and this gave me some good insights for my project, whose focus is to develop a long-term personalization strategy for Harley-Davidson. The picture here shows one of the customized bikes at the ride-in show.
The area around Sturgis is very scenic and most of the bikers who go to Sturgis go for a ride along Spearfish Canyon or to Mt. Rushmore. My project sponsor was kind enough to take me on his Road Glide Ultra for the most memorable ride of my life (so far!) along Spearfish Canyon. The winding roads and sights of streams and lakes on the way amidst lush green trees make for a very delightful experience. The picture here will illustrate what I am talking about.
All in all, this has been a challenging and rewarding internship experience. I really hope that I get to come back, but if not, it was still worthwhile as I learned so much. Again, I highly recommended the program for everyone interested in general management and for all you Harley-Davidson enthusiasts out there. Ride safely!
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