Monday, July 5, 2010
The end is near
I am currently working on search advertising. Google owns the lions share of the market, and given that this business has strong network effects, competitors find it difficult to gain market share. The network effect in search looks like this: a larger share of search queries leads to advertisers prefering the search engine which gives them a broader audience exposure, which in turn means that users will get more relevant advertisements for their search queries creating a better user experience and thus they will stick to the larger search engine. However with the launch of Bing, and now with the Yahoo deal (scheduled to go live in October), Microsoft will have a fighting chance of gaining query share and advertising spend.
On a related note, Microsoft's communication head put up an interesting blog here: http://blogs.technet.com/b/microsoft_blog/archive/2010/06/25/microsoft-by-the-numbers.aspx. It has been analysed by Techcrunch here: http://techcrunch.com/2010/06/26/microsoft-numbers/
Moving onto things which are more fun, the fourth of July weekend was great. Watching Netherlands move into the semis was a perfect start. Saturday was a trip to Mt St Helens, an active volcano about 120 miles south of Seattle. On Sunday, I went Kayaking on Lake Union. All of these trips were with friends from Ross. We closed the weekend with a Microsoft sponsored barbeque and a great fireworks show. Hopefully I will be able to have a few more trips before the close of my internship.
Still Good!
We were given our summer project at the end of the first week. This involves using the firm’s tools to analyze a potential deal and prepare a presentation for a company management. We are expected to this on our own time (difficult when you’re working from 9:00 AM to 3:00AM, weekends inclusive), turn it in by 1 August and be ready to give a presentation to a panel of Managing Directors. Needless to say the full time offer may be dependent on performance at this session.
Now, I’ll give some color on some of my specific experiences so far. I have a feeling I’m fast becoming the “King of Debt” as it seems I’m getting a bit more than my share of those types of deals. I also think I have the dubious distinction of having worked with practically every group except the ones I expressed specific preferences. While that gives some cause for concern, I’ve been assured that I’d still get the opportunity to work with my chosen groups in the course of the summer.
It’s not all been doom and gloom. Granted it’s a tough job, but the people here are so nice that it becomes quite palatable. The Associates, VPs and yes, the Analysts on my deals have been very supportive and engaging. There have also been a slew of events, speaker series, and a fun exercise to predict where major economic indicators would be by the end of the summer. We also had an ice-cream break and will be doing a volunteer day this Friday. So far I’m finding this more enjoyable than I’d dared to expect.
Networking in a consulting world
There are few circles in which a consultant networks, it starts with the home office in which a consultant spends Fridays and his\her time “on the beach” – a term that is used to describe time with no project assignment. Then comes the practice – in Booz we are all aligned to a certain practice and are stuffed accordingly, so knowing a principal from one’s practice that is in charge of a wanted project might turn out very helpful even if that principal is from another office. And there’s always the regular firm wide networking with everyone else.
It’s a big challenge to understand the way the system works and who are the right people to address once you want to be stuffed on an assignment – but on the other hand, judging by whom I met so far, this company has great people and culture and networking in Booz is a pleasure rather than a “task to accomplish”. At the end of the day, unlike most other jobs, consultants are stuck together for better or worse along every Monday to Thursday, and if they don’t find their peers fun to be with after work - when having dinner or when stuck in an airport – it’s not good for the whole team.
And now for a little update from the field! All the hard work I did in the past few weeks will come to realization this week when the piece of work I am responsible for will be used to help the customer to make a very important decision, A very exciting time for me!
That will be all for today, next post will be my last one and will close this blog as my internship ends in two weeks.
Friday, July 2, 2010
Consulting - three weeks in
Thursday, July 1, 2010
Just Say No!
Although it may be hard to tell a superior you can not work on something, sometimes it is necessary in order to do the best job possible. No boss will look at this as you being a slacker, but rather they will appreciate your honesty and they will expect you do your best work on whatever it is you are working on. Although it has been uncomfortable for me to do this, I have done it on multiple occassions this summer. I report to more than one person, and each of my bosses doesn't know my workload. Everytime I told one of them that I could not work on something they were completely fine with it and actually respected me for respectfully declining the work they had for me.
Despite what I just said you can easily mess this up. Once you are done with the large project you are working on make sure to approach the person again, tell them you are done with the other project, and then ask if they would still want you to work on their project or if they have anything else for you. This is not brown-nosing but rather showing that you are a diligent and respectful employee. Being able to manage up is a very hard skill to learn, but an internship with a heavy workload can help you learn to do it effectively.
So if you can't take on a new project because you are swamped remember, JUST SAY NO! (politely of course)
Wednesday, June 30, 2010
How a Trading Floor Works
But one has to wonder how all the chaos is controlled and packed into a neat organization, much less a global financial institution. First, consider the seating arrangements on the floor. Space is allocated to individual desks, which have their sales people and traders sit at most an aisle away. These desks deal in their own individual markets, with sales people either getting orders for traders to execute, or moving securities off the traders’ books. Now, consider the synergy available to the investment bank from having the bulk of its trading operations in a single location. Traders and sales people do not confine themselves to their desks; they move around, call, or simply stand up and shout across desks to get the pulse of other markets. These extra bits of information, cheaply and efficiently gathered, allow traders/sales people to form a much better picture of how markets are moving, what they term "color".
Color is the trading floor's edge. Sales people call their clients to update them on market color gotten from traders or other clients. This in turn allows them to get their client's perspective on markets, thus giving them an even clearer picture of the forces driving the markets. This process continues, and the trading floor that gives the best color, thus enabling its clients to make the most money, ultimately takes home the biggest share of the pot.
Fun times in Kansas!
When I first started I didn't know too many people in the state of Kansas (actually I knew only one from work) so fun wasn't part of my everyday life. It got even worse when I had to deal with flooded roads and storms (picture was taken at 3pm).
If you add to that tornado warnings every other day, there you have a whole bad situation in terms of lifestyle.However, things started to turn around as the HR department had organized some activities for all the interns. Since we are only two MBA interns, it was great to get a chance and meet others from packaging, engineering, procurement etc. After a picnic at Lake Shawnee, which was extremely fun, we all started to hang out and arrange different kind of activities with the best of it being the get-together in my apartment to watch USA against Ghana for the World Cup. If only USA had won our afternoon would have been even better but you can't have it all! To fight the pain from the devastating loss my American counterparts suggested we go for a beer which took me some time to drink. Look at the glass size in the picture...

Overall, the World Cup has dominated, not only discussions but also our time. Being part of a truly global company gave me the opportunity to watch the Greece-Nigeria game with a couple of Nigerians that work for Hill's. Also, based on my initiative, there are several brackets flowing around but so far mine is the most accurate. I guess soccer is not an American sport yet. Good times... Hopefully it will be even better during the second half of my stay...
Strasburg + Obama = Craziness.
Hey everyone!
So the last time I posted, it was my first day—I was nervous, excited, and clueless. Over the past two weeks I have worked possibly one of the most challenging homestands ever and I have been assigned numerous projects. At the first game I was assigned to work, not only was Strasburg pitching, but we also had a surprise guest appearance by President Obama.
Not only did we have to work around secret service, but the stadium was completely sold out—a packed house. During the game, I was assigned to work in the PNC Diamond Club. I had to check people in, make sure everyone had wristbands, and oversee the club to ensure everything was running smoothly. Overall, my first game experience was successful. Since I have started my internship, I have worked at 6 games. This upcoming week we have a 10 game homestand, and I am extremely excited to work at the games.
While the team is away on the road, the office has a very different atmosphere. On game days, people are coming and going; on office days, it is much more relaxed. On non-game days I usually work on projects and attend department meetings. While the team is away, there are a ton of events at the stadium that my department puts together. For example, this week the Lexus Dealers from the Washington D.C. Metropolitan Area came out to the field for an organized softball game. Last night, we hosted the 49th Annual Congressional Baseball Game. It is a 7-inning baseball game, Republicans versus Democrats, with approximately 7,000 people attending, and for charity. Prior to the game, I was responsible for letting in media and sponsors. During the event, I was assigned to manage the Pressbox. It was very calm and low-key in the Pressbox, so I was able to watch most of the game. This was such a cool event to work at.
I have a lot of new projects to work on in the next few weeks. My biggest one coming up is the Dave Matthews Band Concert that is being held at the stadium at the end of July. I look forward to updating everyone on this project! Stay Tuned Everyone, Stay TunedTuesday, June 29, 2010
Learning and Unlearning
I'm more than half way through my internship and often during these 7 weeks I have got the urge to do more analytical 'MBA type' stuff. The need to give business issues the form of a well laid out case and then provide an elegant solution. However, in the real world facts have a way of hiding until right after you have made the decision and then in hindsight they are all there. And more than that, although something like a conjoint analysis might be very valuable and look even better on a report, business needs might be more effectively served by a quick calculation delivered with perfect timing.
Even though picturing yourself making that all convincing strategy argument supported by incontestable facts is very satisfying, but almost never achievable in a real business scenario. As I start the last month of my internship I'm convinced the increased comfort with business ambiguity will help me propose more practical solutions to the problems I'm handling.
I would say the most important learning in this internship has been to know better when to keep the MBA in me reined in and let common sense make the call...and yes it has been fun learning that and more. A bit unsettling, but fun none the less.
Finally, as posting on this blog has also been part of the summer experience, I would use this comment to say something about the blogging assignment. When I opted for this exercise at the onset of summer I felt that this may be useful. But now I’m coming round to the view that it may be better to discontinue this exercise from the next year or make some changes at the very least. Blogging is essentially about free sharing of ideas and the less boundaries we put around it the better. Also in my view in its present form this assignment has been a distraction from what students should primarily be concentrating on - which is their internship. It may be minor but it’s a distraction none the less. More important, the internet is much too powerful a medium to waste on saying something just because you have to meet a word limit. Just my two cents… (390 words)
I Do What I Do
The past two weeks have seen me research a couple interesting new digital opportunities that will become big in the not so distant future. These two advertising opportunities are Google TV and Facebook’s targeted ad serving. Both of the two have the potential to really change the current digital advertising landscape and be cash cows for these respective companies. Facebook’s ad serving to third party websites really is interesting given the amount of information they have on individuals, which is truly a marketers dream.
Finally, since the World Cup has started and I am supposed to watch TV at work, I have spent way too much time following the games. However, I am definitely not alone in this endeavor. The whole office pretty much shuts down during these games. Based on my calculations of the small sample size of what is Floor 22 of the News Corp building, I would have to say that worker productivity is down at least 80% during the World Cup.
Summery Philly Sips
The first one in a bunch of events that I have enjoyed, just walking distance from my current area, was the Ross Alumni Reunion. It was refreshing to get together with fellow Rossers and talk about our summer experience so far. It was also good to receive advice from recent (and not so recent) graduates in Philly as well. Afterwards, I discovered that a group of people from my office organized outings every other week to a happy hour, taking advantage of http://centercityphila.org/life/SipsPartic.php. I joined, sharing the mission of the gathering, since I’m also into socializing and strengthening ties with co-workers in different functions and divisions of the company.
And there is also the World Cup! I was very surprised to see that some of the matches were watched in the office or in nearby sport bars and pubs. I didn’t expect to find such a strong enthusiasm with soccer, and yet I found a huge T.V. on a completely blocked street. The fans were outside, watching the game and making noise. It felt a little bit like home. Continuing with the sporting events but not in my neighborhood, I went to see a baseball game. The Phillies made a nice and eventful game that night, with just the perfect summer weather!
The city has great food offering and I’ve been able to go to nice restaurants. I have also gone to the Historic places and the Old City, which was very interesting. I used the Memorial Day long weekend to visit a friend in Boston and I hope to be in NYC for the Independence weekend. And yes, I know that it all happened here, but I miss some of the people I’ll be seeing in New York! I have yet to go to some of the museums Philly has to offer… I’m looking forward to it!!
Sunday, June 27, 2010
Week 7 of finance at Sears
I have been making progress with my second big project. I am analyzing financial and marketing data from 2009 and 2010 in the first and second quarters to assess if there has been a significant impact on sales during this period due to shifting the release of new promotions in the circular from Sundays to Fridays. I am comparing sales and promotional markdown data against circular metrics such as page count, length of promotions in days, frequency of promotions in days/week and circulation volume (number of households reached through the circular). I am using graphical trending, segmentation criteria, statistical correlation and regression analysis to determine the strength of relationships between metrics and their ultimate relative impact on sales. So far, I have been making progress with refining my methodology. It remains to be seen if the data will be conclusive enough for me to make strong recommendations for or against current policy.
The project has provided me with plenty of intellectual stimulation, analytical learning opportunities and brainstorming opportunities with my immediate managers and SVP. I am hoping to have made concrete progress on the project by the end of the internship (in 3 weeks), so that it is ready to handover to other staff for follow up analysis on data that comes in through the rest of the year.
I have developed an outline for my final presentation and am working on getting feedback on the first draft this week. I am due to present to the business unit CFO’s in 10 days time, so I have to keep pushing forward on this piece on a regular basis.
I have been attending many internship activities as well; networking with other interns throughout the company at breakfasts and lunches; and attending skills training classes available through an internal educational program called Sears Holdings University. I just attended a Project Management class last week and will be attending one on Pursuing Creativity next week.
This internship has proven to be a well-rounded experience, as the management at Sears really believes in doing everything possible to enhance and retain the human capital they have. Anyone considering an internship at Sears will find themselves in a position where attention is paid to what they want and action is taken to ensure a good experience for the intern.
Friday, June 25, 2010
Great start to NYC summer
Full Steam Ahead (MBA, Amazon)
My summer project evolved quite a bit in the first two weeks. It was quite exciting to turn a broad business idea and problem into a structured 3-month plan. My MAP project really helped with that. My manager had presented me with a set of projects/issues I could help with, and I thought through them to pick the ones I would work on this Summer. My decision was based on my potential impact on the project, my interests, skills and learning objectives. I communicated these with my manager, and together we came up with a set of goals for me. I broke down those goals into actionable items, and talked to my mentor about what was achievable.
I also learned that setting hard deadlines for myself, and communicating those with the rest of the team helps me focus and push forward on my work. I try to deliver a document every week, so that I time-box myself. Documenting my findings also helps me when a question is asked of me, or when I am trying to drive towards solutions. So it’s a tactic I recommend to everyone. Besides, it improves writing and presentation skills.
Here’s yet another video of Jeff Bezos, this one is more current, from the Princeton graduation:
Week 1 at Harley-Davidson in Milwaukee
Besides bike night, there’s another reason that summertime in Milwaukee is the best time of the year. It’s also summerfest time! Check out the website at www.summerfest.com. Harley-Davidson sponsors a stage, and on the first day, I got to watch the show from the HD deck, with free food and drinks flowing through the evening. This privilege continues during the 2 weeks of summerfest late in the evening, and it’s a great opportunity to meet other HD enthusiasts.
My project is turning out to be very interesting as well. For a complete motorcycle novice like me, getting to know every part & accessory that H-D sells on its various models is quite a daunting task, but I am learning so much! The sheer passion of the H-D customers and employees is very infectious, which is probably what makes the work culture here so very easy-going and open.
I am especially looking forward to the plant visit to Kansas City next week, where I get to see how HD manufacturers its legendary bikes. In addition, I will be visiting the dealers to understand the sales process. But the most awaited portion of my on-the-ground research is a currently tentative trip to Sturgis for the largest annual motorcycle rally in the US. There’s no better way to get to know HD customers.
Milwaukee is a very beautiful city, and is very European in its building architecture. The German influence is still very visible in the city’s construction, people and culture. And of course, it is known as the ‘drunkest’ city in the US. Policemen cruise around in their special ‘Police’ edition Harley-Davidson bikes, and also on really large horses! Apparently, the easiest way to get a drunk crowd under control is to show up on either of these 2 beasts.
I am learning so many new things not just from a project perspective, but also about the local people, and the American culture. My next update will have more details about my Kansas City visit, and my discussions with H-D dealers. Till then, keep riding!